Archive for AlphaGraphics

Increase your reach

Design for the Right Price

<p class="p1">Describing what you want your finished product to look like can be a lot harder than it sounds. Here are some tips to get the best design for your money. Whether you’re starting from scratch or you have an idea in mind, run through this list to help the designer get it right the first time.<br></p>
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<p class="p2">Who are you trying to reach?<b> </b>Provide demographics and interests of your target audience such as: age, gender, interests, lifestyles, values, etc.</p><p class="p2"><br></p>
<p class="p2"><b>What will the finished product be?</b></p>
<p class="p2">•<span class="Apple-tab-span"> </span>Print (Business cards, letterheads, brochures etc)</p>
<p class="p2">•<span class="Apple-tab-span"> </span>Online (Website, banner ads facebook, mobile, etc)</p>
<p class="p2">•<span class="Apple-tab-span"> </span>Merchandise (Mugs, T-shirts etc)</p>
<p class="p2">•<span class="Apple-tab-span"> </span>Signs (Including shops, billboards etc)</p>
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<p class="p2"><b>Do your research and be specific about your needs.</b> “I need to sell businesses on the idea of hiring me to plan entertainment for their events.” That’s clear and specific about both the product and the audience. The more detailed and specific you are at the start, the better the designer can tailor the product to meet your needs.</p>
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<p class="p2"><b>Do you have any documents that might be helpful? </b>Make sure your message and content are clear.&nbsp;<b> </b>If you have any text electronically, provide it.&nbsp;</p>
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<p class="p2"><b>Do you have any images or sketches that might be helpful?</b> Give the designer something that shows a style you like; specific artwork, colors, fonts, etc. Browse the internet, look at magazines or the newspaper. Sketch out artwork and text placement on a piece of paper.&nbsp;</p>
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<p class="p2">Tell the designer what is required, but also let them know where they’re free to be creative. The more specific you are up front in every area, the less time your project will take to create, saving you money!</p>

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AlphaGraphics Infographic – Resolution

Are you confused by the resolution buzz words nonchalantly thrown about by our designers and sales reps like “dpi”, “pixelated”, and “raster”? We’re here to help with this educational infographic about the spectacular wonders of resolution; full of colorful visual guides and confusion-shattering explanations. Feel free to ponder how magnificent a moon-sized AlphaGraphics poster would be (really, we did the…

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Indigo Papers Infographic

At AlphaGraphics, we know every project is unique, and requires the expert know-how of our sales and support staff to make it look it’s best. We’ve got the experience to help you choose the very best materials for your product, and we thought it would be great to pass on some of that knowledge so you can make an educated,…

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