Category Sales and Marketing

Increase your reach

Target audience is Job 1

It all begins with the target audience and what action or outcome we are trying to achieve. You wouldn’t dream about planning a sales call unless you knew whom you were going to meet and what you were trying to accomplish. Simple, right? So why do so many direct marketing projects start with something like: Now, we live in a…

continue reading...

The Process of Direct Marketing

Direct marketing is effective, because it’s grounded in tried and true principles.  Sure the ways to communicate have changed significantly over the last decade, but it’s nice to rely on measured results. In fact, we think it’s helpful to budget your direct marketing dollars just like you would any other investment in your business.  You wouldn’t consider buying a significant…

continue reading...

The Golden Rule of Direct Marketing Revisited

Direct marketing is like a sales call. Three things impact a successful sales call: Is the sales person talking to the right person? Is the conversation pertinent and relevant? Does the sales person appear professional and knowledgeable? A sales person provides information and an opportunity for a service or product to a particular client. But, if the sales person is not talking…

continue reading...

previous